Dirtbag Sightings: Megadeth Shawn Drover

Drummer for Megadeth Shawn drover sporting a Dirtbag Double Skull tee!

Leggings Make Their return

From the San Francisco Examiner august 17t, 2009 www.examiner.com

Leggings are not just for Lindsey Lohan and ladies who can’t get over the eighties anymore! Each fall for the past four years, leggings have shown up on the runways and in stores, in plain black and haven’t quite made “the big comeback”. The designers have decided 2009 is the year the leggings are coming back and have given a lot of options! Wear the leggings with tunics now and throw a jacket and some ankle boots for the fall. Oversized men’s shirts or last year’s mini-mini are also good to pair with leggings.

Jeggings. This name ranks right up there with “manziere” on the made-up names but leggings made of denim are big for fall. Bebe carries nice ones for $109.99.

Liquid Leggings. Metallic leggings available in gold, silver and black that make your leg look like the intro to the old James Bond movie Goldfinger. The shelf life on these is very short – dry clean only and try not to bend a lot because the knees will eventually crack. Dirt Bag Clothing sells them online for $29.99.

Live-Metal.net Interview with God Forbid Pt.1

Doc Coyle Guitar Player for God Forbid Interview from the 2009 Rockstar Mayhem Festival

Click Here and grab yourself a Double Skull Red Drip tee today!

Arj Barker Sporting Dirtbag Goat Head

Check out Arj Barker in this video handling a female heckler in the crowd. Standup comedy is not easy folks! Catch Arj Barker on tour in the U.S. with the Flight Of The Conchords.

Dirtbag Arj Barker-Flight Of The Conchords

Dirtbag Arj Barker sporting the Dirtbag Goat Head tee. Be sure and check out Arj on the hit HBO Show Flight Of The Conchords. Catch Arj on Tour with FOTC in May.

For more info visit Arj’s Myspace Page @

http://www.myspace.com/arjbarker

To purchase the VIP Goat Head tee CLICK HERE

VH1 - That Metal Show Episode 4: Dream Theater Part 1

Dirtbag Featured on HBO’s Hit Show Entourage

Is Johnny Drama a Dirtbag? Apparently so. Drama aka Kevin Dillon Pictured below sporting a Dirtbag Wife Beater. Get your’s today at www.dirtbag.com

Dirtbag Featured in Entrepreneur Magazine

A Healthy Dose of Inspiration

Not only can other people help you realize your passion, but they can also inject a fresh perspective into the situation. Friends, colleagues and especially other entrepreneurs can remind you that, as challenging as losing your passion can be, you’re not the only one who’s struggled through it. Doug Canning, co-founder of Dirtbag Clothing Inc. in San Francisco, found a comrade in underwear designer Nick Graham, founder of Ice Boxer.

Canning, 32, manufactures Dirtbag streetwear with partners John Alves, 30, and Doug Whitsitt, 36. The partners founded the company part time in 1996 with a couple of cool designs, but the business really took off in 2000 when they found an investor. With that promised financial security, Canning quit his job to devote himself to Dirtbag full time. When the investor didn’t come through with all the cash he’d promised, he left Canning, Alves and Whitsitt in a serious dilemma. “It was a huge setback,” says Canning. “We were in the middle of planning new products, and we didn’t have any money.”

The situation certainly dealt a blow to their enthusiasm for the business, says Canning. They had to take serious inventory of their company and their mission to regain that passion–and, in the meantime, they had to be really creative with their marketing and growth strategies.

Enter Graham. Searching for expert advice, Canning e-mailed the Joe Boxer founder. And Graham, who had seen a banner advertising Dirtbag on the side of a San Francisco building, responded. “I asked him all kinds of questions [about his success],” says Canning. “I knew we had a good, solid brand, concept and foundation, and [Graham] basically just reinforced it and said, ‘You have a lot of potential here; just keep at it. Don’t give up.’” Graham also told the entrepreneurs of trials he’d overcome in his own business.

Canning, whose company expects $550,000 in sales this year, projects $1.6 million in sales in 2004 due to a newly signed distribution deal. Canning gleaned all the knowledge he could about staying in the game, staying focused and holding on to his passion. What was one of the most important lessons he took away from the whole experience? Says Canning: “Never think you can do everything on your own.”

Dirtbag Clothing featured @ powerhomebiz.com

DirtBag Clothing, Inc.: Succeeding in the World of Niche Apparel Market 
 
 A trio of young entrepreneurs in San Francisco started alternative street wear
clothing company Dirtbag Clothing, Inc. in 1996. Now earning millions in sales,
these young entrepreneurs showed that persistence and perseverance are key to
achieving success in business. Learn how the young business owners steered their
company as a young brand in the street wear and skateboarding apparel market.  

by Isabel M. Isidro
PowerHomeBiz.com

CLICK HERE FOR THE FULL STORY

The Dirtbag Demographic - Inc Magazine

From the Dirtbag PR Archive

The Fourth Annual Inc Web Awards: Start-up Strategies

Company: Dirtbag Clothing, in San Francisco
URL: www.dirtbagclothing.com
What we liked: Douglas Canning has shrewdly leveraged every aspect of the Internet to market his clothing brand

Douglas Canning knew that starting a company would require leadership and salesmanship. He didn’t realize it would require quite so much typing. “At first I probably spent 90% of my time doing E-mail,” he says.

Canning and partner John Alves launched Dirtbag Clothing, a maker of alternative street wear, during their final year as film majors at San Francisco State University. Canning thought there might be a couple thousand skate, surf, and boutique stores that would make good conduits for their wares. Creating a catalog for that audience would set them back $6,000. Instead he threw up a Web site for $350.

A site launched in the Internet forest rarely makes a sound unless it’s promoted. And Canning had in mind some very targeted promotion. The entrepreneur set out on a quest for high-level contacts at prospective distributors. He began by visiting the Web sites of competing apparel companies and harvesting store names from their retail-locator sections. He then looked on those retailers’ Web sites for the E-mail addresses of their buyers. He also accumulated buyers’ names and E-mail addresses from attendee lists passed out at trade shows. All told, Canning amassed a list of buyers for 1,800 retailers and then E-mailed them invitations to visit www.dirtbagclothing.com. About 50% of the targeted companies did so, and 20 of those visits resulted in accounts.

Next Canning hit the sites of independent record labels, culled E-mail contacts for bands he thought would appeal to the Dirtbag demographic, and sent out a missive offering a 40% discount to any band willing to wear Dirtbag products. Again the response rate was 50%, and Dirtbag is now sponsoring the ska/punk band Fishbone and Sev, among others. Also, says Canning, “the E-mail campaign got us a call from Gene Simmons of Kiss and a product review in the new magazine Gene Simmons Tongue.”

Dirtbag also benefited from being early to the search engines, securing prime placements in response to several keywords after flinging some Dirtbag items at a Yahoo programmer. “That positioning resulted in 99% of our traffic when we started,” says Canning, “and it’s still working for us.”

The traffic includes more than just curiosity seekers. The site, which Canning maintains for $120 a month, continues to promote not just the brand but also direct sales: about half of Dirtbag’s $1 million in revenues are from the Web. “We’ve built an entire company with what one of our bigger competitors would spend on an ad in Rolling Stone,” says Canning.

Leigh Buchanan is a senior editor at Inc.

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